If you are just starting online and want to promote your website without having to buy traffic, you've probably already thought about article marketing. Perhaps you are wondering how article marketing can really bring you additional traffic, prospects, sales and exposure for your business.Why would you actually write and submit articles and what would you get out of it? How would this help you get more prospects and make more sales?
Let's start with a few reasons why your business could benefit from consistent article marketing campaigns. What do you want to obtain for your business? You want to get more traffic to your website, resulting in more conversions and more sales, but you don't want a complicated marketing method that will take you many months to learn and master. You want to attract prospects without having to spend a lot of money on advertising. You want to promote your business without having to spend the whole day on it, and be able to keep focusing on your core business tasks.
This is where article marketing can have a big role, as it can help you increase your traffic and build relationships within your market. You can gain a lot of exposure for your business.
It is interesting to measure the potential of consistent article marketing campaigns for your business. Let's say that each article gets an average of 70 views per month from one good high traffic article directory. 70 views per month is a reasonable number and you might get more or less views.If you publish your article on 10 directories that get decent traffic, it will be viewed 4,200 times over a period of 6 months. If you are consistent, which is the key factor of success with article marketing, submitting 2 articles per week to 10 directories during 6 months will result in about 200,000 views.
Now if your click-through rate is 10%, these are 20,000 visitors to your website. Of course, when you consider that one single article might get you 420 visitors over 6 months, or 70 visitors per month, this is not that impressive. And this is also why most people who submit a couple of articles and then wait for results that never come will say on blogs and forums that article marketing doesn't work. But when you are consistent you will highly benefit from the cumulative nature of internet traffic and you will see the beneficial impact it has on your business.
The key to your success with article marketing is to submit one or two articles per week, every single week, and use a good article submission service to do so. This way you only need to write the article, and you can then have more time to focus on key areas of your business, such as product creation and relationship building. Moreover, your article gets distributed to hundreds of quality article directories, blogs, niche websites, and ezine publishers, allowing you to reach a larger target audience. This is the exact recipe for making article marketing work for you and give your business maximum exposure.
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